A Rich Heritage In The Roofing Industry
My grandfather started an independent manufacturers rep company in the Pacific Northwest decades and decades ago. The biggest part of this business focuses launching and selling new and innovative roofing products to distributors and suppliers. I worked for the family business that is now run by my father for years.
The number one reason this company has been and is so successful is due to what we call “pull through”. There are two ways you can approach a roofing distributor or supplier. One, you can set an appointment and introduce this new product to the buyer and hope he or she sees the value. Two, you can go out to the actual roofing companies and sell them the product first, then approach the distributor or supplier with a sale. This is referred to as pull through.
I spent countless hours crisscrossing Oregon and Idaho, my territory, talking to roofer after roofer. This gave me a bird’s eye view on the roofing industry, and taught me how to identify the best roofing contractors from the rest of the pack. Here’s what I’d look for when looking for the best roofing company for my home:
Value Over Price
Generally speaking, cheap is the most expensive roof you can buy. There are a hundred ways you can build a roof with a hundred shortcuts. Look for roofing companies that are focused on analyzing your roofing system as a whole. They will talk to you about ventilation and simple upgrades that greatly extend the life of your roof and actually pay you back through energy efficiency. These communicators of roofing will put you in a place where you will be able to make an educated decision.
The top asphalt roofing manufacturers all have their own certificated/preferred contractor programs. These programs are not something you can pay for and those contractors that earn their spot are able to offer far superior warranties than contractors who do not. To earn their certified or preferred status, they have to be local to the market and have a large number of happy customers.
Focused On Giving Back
It may take a little longer to find a roofing contractor focused on giving back, but the payoff is well worth it. Most homeowners have no idea how to hold a roofing contractor accountable to install a high quality roof. Getting them to stand behind their work, should something go wrong, is another issue many homeowners face. Finding a roofing contractor with strong character and deep values will go a long way, just as it does with all things.
For almost a decade now, I’ve been a roofing contractor myself. Fortunately for me I was given the example of what great contractors focus on. I hope this helps you in your quest to find the best roofing solution for you and your family.